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Once you start getting serious about monetising your blog, you might want to approach brands to ask about sponsorship. You should offer a variety of options – from simply providing ad space in your sidebar right up to long-term partnerships and brand ambassadorships. This post focuses on how to make a media kit for your blog, which will help you to seem more professional to the brands you approach.
This is an ‘advanced’ blogging tip – it’s not difficult, but it is aimed at bloggers who already have an established blog with a good following, and are looking to monetise their blog.
How to make a media kit for your blog
There are several things that your media kit should contain:
1. Your logo and a picture of yourself
Your logo / blog header represents your brand and should be instantly recognisable, so start with that right at the top of your page. Including a photo of yourself helps to personalise your media kit and gives whoever’s reading an impression of what you’re like. Try to use a professional, recent photo if you have one, rather than a blurry snap of you on holiday two decades ago.
2. Information about you and your blog
Start with a few sentences or a paragraph about you and your blog.
- who are you?
- where are you from?
- when did you start blogging?
- what’s the main focus of your blog?
- why do you blog?
- what are your hobbies outside of blogging?
- what’s special about your blog?
Obviously you don’t have to talk about all of these things, but they might give you some ideas.
3. Blog stats
Next you should include your blog stats. The brand you’re contacting needs to know what they’re going to gain from working with you – how many people are going to see their promotion?
- include monthly pageviews and unique visitors
- take stats from Google Analytics
- keep your stats up-to-date – you might need to update your media kit every time you send it out
- also include information on your social media followers – how many Facebook fans / Twitter followers do you have?
- don’t include any numbers that aren’t up to scratch – if you’ve only just started using Twitter and only have 100 followers, that’s not going to impress anyone, so leave that number off for now and wait until the number has increased a bit.
4. Details of what you’re offering
Provide some informations about what exactly you can offer to the brand. You’ll probably have several options, such as sidebar ad space, recipe development, product reviews, etc. Give detailed descriptions of exactly what the brand can expect from each option:
- what exactly will you do for the brand?
- how long will a sidebar ad remain visible for?
- what ad sizes do you offer?
- will you take photographs of the product or will these need to be provided?
- will the brand have the right to use your photographs / recipe on their own page or social media?
- will you include text links to the brand’s website or social media in your blog post? How many?
- how much will you charge?
- will you require a free product on top of the fee?
- do you offer any discounts for long-term partnerships?
Remember, a media kit is your chance to show off and convince a brand to work with you, so you need to show yourself in the best light possible. If photography features on your blog (which, if you have a food blog, it should do), choose a couple of your favourite photos and feature them on your media kit. It will automatically make it more visually appealing, as well as giving an idea of your skill level.
Other things to remember
- a brand isn’t going to want to work with an amateur. Be professional yet friendly – avoid ‘text speak’ and too many exclamation marks!!!
- make it clear that all sponsored posts will be fully disclosed as such (as required by law), and that all text links will be no-follow (more on that another time!)
- you’ll presumably be sending your media kit over from your usual blog-related email address, but it can’t hurt to include it clearly on your media kit itself too, along with your blog’s URL.
- make it look interesting! Use titles, bullet points, text boxes – whatever you can think of to make it visually appealing. A wall of text isn’t going to inspire anyone to work with you.
- you want to be detailed, but concise – my media kit is two pages, including pictures.
Once you’ve created your media kit, get sending! Send it to any brands you’d love to work with, which you think will be interesting and relevant to your blog’s readers. Make sure you write a convincing email to send along with your media kit, perhaps highlighting which of your options you feel would be most suitable to the brand you’re contacting.
If you use any of my tips I’d love to see what you create! Send them to me at my usual email address (see my contact page) if you’d like any comments or compliments!